Built by Agronomists, for Farmers
Jubiterra started from a simple frustration: farmers were making multi-thousand-dollar decisions about soil based on outdated or incomplete information. Our founders—a combination of soil scientists, ag technologists, and third-generation farmers—decided there had to be a better way.
We began by listening. We spent the first year working with farms across Alberta and BC, learning how they made decisions, where they struggled, and what insights would actually move the needle. That's why our tools exist: substrate auditing, automated irrigation, and yield forecasting were all built to answer real problems we heard in the field.
